A tradition of helping families and businesses grow across generations.

We're the insurance agency San Francisco families have trusted for 100 years — now rebuilt for the next 100. Have a question? Ask Phillip, our AI assistant.

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4 Generations Since 1927

Independent

Serving the SF Bay Area & Beyond

★★★★★5-Star Google Reviews

How It Works

Getting the right coverage doesn't have to be complicated. Here's our simple 3-step process.

Step 1

Tell Us About Yourself

Share your coverage needs through our quote form or give us a call. We'll ask a few questions to understand what you're looking for.

Step 2

We Shop the Market

We compare rates and coverage from multiple carriers — Chubb, Hartford, Travelers, and more — to find the best options for you.

Step 3

Get Covered

We present your options with a clear recommendation. You choose, we bind coverage, and you're protected — often the same day.

Not sure what you need? — our AI assistant can help you figure it out.

Personal Insurance

Auto, homeowners, earthquake, and more — coverage for you and your family.

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Commercial Insurance

From restaurants to tech startups — we protect your business.

Explore commercial coverage →

Directly Appointed With

We maintain direct carrier relationships — not wholesale or brokered access.

What our clients say

Michael S., Santa Monica

“I was insured with Paul when I lived in Berkeley. When I moved to Santa Monica 23 years ago I saw no reason to change. Always excellent and prompt advice.”

Julia N., Nipomo

“I was trying to accomplish the impossible — find a landlord policy for a home in a fire hazard zone without the costly Cal Fair Plan. After failed attempts with various agents, Mallory at Nadler did the impossible.”

Race J., San Francisco

“At one point I ran out of gas on the freeway and Zach Nadler came to bring me gas on his way to the office. What service!”

Monica S., San Carlos

“I've been with Paul for years — personal and business. I have 100% trust that he has me covered at all times.”

★★★★★5-star rated on Google 24 reviews on Yelp

Safeco Award of Excellence — 15 consecutive years as a Top 1% agency nationwide

Growing Up Covered

Real stories about risk, protection, and life in the Bay Area.

Start HereFamily Life

Growing Up Covered: Why I Started This Blog

Four generations. One family. A century of coverage. Here is why I finally started writing about it — and why it might matter to you too.

By Zach Nadler

Commercial Lines

Business interruption insurance: the coverage that saves companies after disaster

Fire, earthquake, a burst pipe — the physical damage gets repaired. But who pays your rent, payroll, and lost revenue while you're closed? That's business interruption insurance, and most small businesses either skip it or don't understand it.

By Paul Nadler

Commercial Lines

Commercial auto insurance: what Bay Area business owners get wrong about fleet coverage

Your employee rear-ends someone in a company vehicle. Your personal auto policy? Doesn't apply. Most small business owners don't realize the gap until it's a six-figure claim. Here's how commercial auto actually works.

By Paul Nadler

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Frequently Asked Questions

What is an independent insurance broker?

An independent insurance broker works for you, not for any single insurance company. Unlike a captive agent who can only sell one carrier's products, an independent broker like Nadler Insurance shops across multiple carriers to find the best coverage and price for your specific needs.

What types of insurance does Nadler offer?

We offer a full range of personal and commercial property & casualty (P&C) insurance, including auto, homeowners, earthquake, flood, renters, umbrella, business owners packages, general liability, workers compensation, cyber liability, and specialty industry coverage for restaurants, tech startups, and more.

Do you offer coverage outside the Bay Area?

Yes. While our office is in San Carlos and we primarily serve San Mateo County, San Francisco, and the broader Bay Area, we can write coverage throughout California and in many other states depending on the carrier and line of business.

How do I get a quote from Nadler Insurance?

You can start by filling out our online quote form, calling us at (650) 508-8000, or booking a meeting through our website. We'll ask a few questions, shop the market across our carrier panel, and present you with options — often the same day.

How long has Nadler Insurance been in business?

Nadler Insurance has been serving Bay Area families and businesses since 1927 — nearly a century. We're now in our fourth generation, with Paul Nadler as principal and Zach Nadler as CIO.

Not sure what you need? — our AI assistant can help you figure it out.